Should Churches Use AI for Social Media?

‍Ask your local pastor, “What is the role of Social Media in the church?” Most would see it as a “communication pathway, the Gen-Z inbox, or a marketing platform.” However, during my time serving as Communications Director at a church in the heart of California's Central Coast, I came to a very different belief system. I believe that Social Media should be viewed as an altar, or at the very least a continuation of the pulpit.